Founders Story Excerpt
I came across the attached article late last week regarding a 16 year old who very sadly passed away from consuming a deadly combination of beverage stimulants, and felt compelled to tell UNIQUE’S story. Why I left a well established career in finance to create a better for you, health conscious energy beverage. Though many know of UNIQUE, so many don’t know why UNIQUE exists.
In 2006 I was introduced to energy drinks while working 10-14 hour days at a startup asset management company while also training/fighting in MMA. Though MMA and finance seem worlds apart, their commonality is long hours, hard work (physical and mental) and not much sleep. A friend introduced me to energy drinks which seemed like a great solution to my need for energy. It worked fine, until one very early morning in 2011, I thought my heart was going to jump out of my chest. I went to an urgent care where I got a quick education on heart palpitations as well as the ingredients of energy drinks and their correlation with heart problems.
Literally from the bed of the urgent care I begin googling this information and learned that virtually every energy drink in the market utilizes one or more of 5 ingredients, Taurine, Guarana, Niacin, Yohimbe and Ginseng combined with caffeine and their potential physiological side effects (nervousness, jittery, hypertension, anxiety, etc). Interestingly, I also found the majority of the issues associated with heart problems were not attributed to caffeine but to Taurine and Guarana and Niacin, Yohimbe and Ginseng associated with jitteryness. Which makes sense as I had not read of anyone dying from drinking coffee or tea (such as the attached article) before energy drinks were created. As I read more and spoke with people, it also became apparent, these ingredients tend to provide physiological boost as the primary function without much cognitive boost, which was the opposite of what most are trying to achieve. Again, virtually everyone I interviewed also voiced their dislike of the physical overdose feeling and desired a cognitive stimulation/boost. The more I looked into it, the more it became clear, the need for a better ingredient that’s primary function is cognitive.
As a side note: At this point I had no interest or idea of getting into the energy drink business. I was simply in search of a personal solution for a healthier energy.
In the quest for an ingredient that would provide an awake, alert, feel good experience without physiological over stimulation, I experimented on a ton of ingredients that eventually led me to RED REISHI MUSHROOM. REISHI was discovered thousands of years ago in China and has maintained its position as one of the world’s great medicinal supplements. With reports of aiding in cognitive clarity, cancer, inflammation and blood pressure, I began taking REISHI and the effect was phenomenal. I felt like a new person mentally, my energy level was off the charts and the best part was I didn’t get any of the same physiological effects I had experienced before with traditional energy drinks. I began sharing it with friends and family who all experienced the same benefits.
That is when I decided to take a shot at fixing what I believe to be an overdose epidemic caused by energy drinks. It took a couple of years to build and a few more months to perfect but ‘The Uncommon Energy’ was born! Made with REISHI EXTRACT, GREEN TEA AND B-VITAMINS, it is the perfectly balanced fruit flavored, lightly carbonated beverage that leaves you with a feel good experience completely unlike any energy drink on the market. The flavors are nothing like any other energy drink either. With a 98% likability rating, it’s awesome!
Unique is offered with Pure Cane Sugar, Sugar Free and our new Royale Flavor Series, starting with Hawaiian Royale which has only 20 Calories and hits the market 1st week of May. These can be found on Amazon and stores throughout WA, OR, CA, HI, CO and NY and is expanding quickly! Specific locations and more to our story can be found on our website www.UniqueEnergyDrink.com
Grab a can for an amazing UNIQUE experience and join us in our quest to ‘Change Expectations’ in energy beverage!